The White Willow is a startup that offers a wide range of pillows for different body types and sleeping styles, as per their comfort levels and personal choice.

We created problem-solution-focused and real-time multiple uses of the product videos for about 10-12 different types of pillows for their e-commerce video ads & social assets.

We shot all the content over 1 location, 1 and a half days of shoot, and worked on idea inception, right through to post-production 🚀